i.
Your Valuation Gap
The dollar distance between what you'd anchor on today and what your business sells for once it is buyer-ready. Named in plain numbers.
§ I · What's there?
Sell your business for the amount you want.
Discover what your business is actually worth — and the eight ways to maximize your desirability before you exit.
+ $0
the gap you close
Today
~ $2.4M
What an unprepared owner anchors on.
Achievable
~ $4.2M
What the same business sells for, prepared.
The 8-question diagnostic shows you the gap, and the path to close it.
Start the 8-question diagnostic→
8 Questions · ~2 Min · No Account
The moment owners recognize but never name
Plate I§ II · Entered into record
− $940,000
The average repricing drag between what an owner anchors on and what a buyer underwrites — for owner-operated businesses under $10M EBITDA. Half of it gets argued away in the LOI. The other half is structural, and it can be closed before the buyer ever sees the file.
“The owner thought they had a $4M business. They had a $2M business and $2M of leverage they'd given the buyer without realizing.”
§ III · What the diagnostic returns
Eight questions. Two minutes. Three things the buyer will price you on.
ii.
The Eight Levers
The eight things every buyer reweights on the way to a number. Ranked by how much each one is costing you.
iii.
Your Roadmap
The shortest path from where you are to the higher number. Sequenced by impact, written in your language, not the banker's.
§ IV · The exhibit
The eight things a buyer asks before they price you.
Every diligence file converges on the same list. Most owners see it for the first time in the LOI. You can see it now, instead.
How dependent is the business on you?
Owner dependency is the first line a buyer reads. It can swing valuation by 30%.
How is your working capital running?
DSO, DPO, inventory turns. A buyer will reset it on the closing balance sheet either way.
Where is your customer concentration?
Top-three customers above 30% triggers a holdback. Buyers price that risk directly.
How documented is the operation?
SOPs, contracts, vendor terms. A QoE finds what you can't reproduce on paper.
What share of revenue is recurring?
Contracted, recurring, project-based—the mix moves your multiple by full turns.
What does customer acquisition cost?
Channel mix, CAC, payback. Concentration in one channel reads as a single point of failure.
How clean is your margin story?
Add-backs the buyer accepts vs. ones they strike. The difference is your real EBITDA.
How does succession actually work?
Second line, handoff plan, earnout structure. The piece that keeps you on after you leave.
§ V · A page from the buyer's notebook
Exactly what you'll get back, in plain numbers.
An anonymized example for an owner-operated business with $3.8M revenue and $720K EBITDA. Yours arrives one screen after the eighth question.
Exit Roadmap · Report no. 12
Sample Co. · Owner-operated services
Revenue
$3.8M
EBITDA
$720K
Region
U.S. Southeast
The valuation gap
3.0× today → 6.4× prepared
+ $2.1M
the gap you close
Top three levers · ranked by dollar impact
The eight questions surfaced these three as the work that closes most of the $2.1M.
Lever 01+ $890K
Reduce owner dependency
You sign every estimate and run every key account. A buyer reads that as a 25–35% discount. A general manager hire and a 90-day handoff plan recover most of it.
Lever 02+ $640K
Convert to recurring revenue
19% of revenue is contracted. Moving to 35% via annual maintenance agreements lifts the multiple by roughly one full turn against current EBITDA.
Lever 03+ $420K
Document the adds-backs
$280K of personal expenses are running through the P&L. A QoE-ready file makes them defensible; otherwise the buyer strikes them.
Illustrative trajectory
§ VI · How it works
Three quiet steps. No call, no commitment.
~2 min
Answer eight questions.
Plain language. Ranges, not exact figures. No account, no login, nothing to download.
Same screen
See your valuation gap.
A number for today, a number for prepared, and a ranked breakdown of where the gap actually lives.
On your own time
Choose what to do next.
Keep the roadmap, sit with it for a year, or come back when you're ready. We don't hand-off to a banker.
§ VII · A note from the founder
Offramp was built by a designer, not a banker. That is unusual in this category, and it is the point.
I spent ten years sitting on the buyer's side of the table watching otherwise sharp owner-operators leave $1–3M on every deal — not because they were taken advantage of, but because nobody had ever shown them the document the buyer was reading about them.
Offramp is that document, made readable, free, and finishable before dinner. No call, no broker, no qualifying form. If the diagnostic shows you what you wanted to know, that's the only product. You are welcome to take the roadmap and never speak to us again.
Seth J.Founder, Offramp
§ VIII · Frequently asked
The questions every owner asks the first time.
Brokers sell representation. Offramp sells the document they wish you had read before you hired them. We do not represent you in a transaction; we name the gap and hand you the levers. What you do with that is your call.
§ IX · The exit you take
See what's there.
Eight questions, two minutes, and the answer to the one question the category has hidden from you for thirty years.
Start the 8-question diagnostic→
8 Questions · ~2 Min · No Account
§ Contact
Write to us.
Prefer to start with the diagnostic? You never need to send an email.
Or reach us directly at hello@offramp.vercel.app.